I was invited to a food tasting session at Domino’s Pizza and at the same time learned a bit more about their services and operations.
There is a Double Deal promotion which is available from 25th January to 3rd March 2013 and features two of their most popular pizzas – Classic Pepperoni (with 50% extra beef pepperoni slices added) and Hawaiian Paradise (with 50% extra smoked chicken breast added). Besides these two pizzas, cheese lovers can order the Simply Cheese pizza (with 50% extra cheese added) as part of this promotion. All the extra toppings mentioned are included at no extra cost.
Domino’s is the only fast food with a chef and some of their gourmet recipes created can be found in their signature flatbreads. We were informed that the top three bestsellers in their range of flatbreads are as follows:
1) BBQ Beef
2) Chicken Alfredo
3) Spinach and Feta
A demonstration was then given on how to place an order using the Domino’s iPhone application (more details on this are mentioned later) and our food was soon delivered by this friendly pizza delivery guy who seemed a little camera shy…
More food soon arrived…
Classified Chicken – Smoked Chicken Breast, Onions, Mushrooms
At first glance, I really didn’t know what to expect from this pizza but after I took my first bite, I fell in love with it! If you like cheese or dairy stuff you might enjoy this. It had a lovely creamy texture and was very fragrant.
Chilli Chicken – Smoked Chicken Breast, Onions, Red Peppers, Chilli Flakes
It was a little bit spicy but somehow this pizza wasn’t to my liking…
Simply Cheese with Crunchy Thin Crust – 100% Mozzarella Cheese, Parmesan Cheese & Oregano
One for the vegetarians. A simple pizza with cheese and tomato paste and I thought the overall combination was quite nice.
Hawaiian Paradise with New York Crust – 100% Mozzarella Cheese with Succulent Smoked Chicken Breast, Chicken Ham and Juicy Pineapples
I like Hawaiian pizzas so was quite happy to see this!
Hawaiian Paradise with Crunchy Thin Crust – I think I like this thin crust version better. I will definitely order this again.
Classic Pepperoni – this is a meat lover’s delight and was one of my favourites!
Add-ons like Garlic Cheese Onion Rings, Crazy Chicken Crunchies and Golden Roasted Drummets are delicious and make good complements to the pizza meal.
When the meal was almost over, we were served with this little box which contained our dessert!
Two types of dessert are available at Domino’s. The warm Chocolate Lava Cake is brimming with melted chocolate on the inside, which will ooze out when you cut into it. It was yummy but I personally felt it was a little too sweet and would have been perfect if it was topped with a scoop of vanilla ice-cream! The Caramel Sticky Dessert to my surprise wasn’t as sweet as the lava cake and I kind of enjoyed this although I’m not really a caramel lover.
FEELING HUNGRY YET?
For pizza delivery in Singapore, you can call 62226333 or order online at http://www.dominos.com.sg. Delivery is free, prices are nett and there is a 30min delivery guarantee else you will be compensated with a free Regular Pizza voucher redeemable on your next purchase.
Besides ordering online or by phone, Domino’s has an iPhone application which can be used to place your orders and the app also has a store locator feature which shows you where their outlets are if you decide to dine-in instead of having your pizza delivered.
One thing to note is that you need to be a registered user. If you already have a login userid and password, the time taken to order a pizza can be as quick as 1 min 16 secs! Each person can register up to 3 phone numbers and 5 delivery addresses (these details can be added or deleted whenever you like).
Great news for iPhone users – Domino’s gives a FREE item with every order placed using their iPhone app. To reveal what your free item is, all you have to do is to shake your phone during the last stages of the ordering process. Too bad I don’t own an iPhone…
Did you know that you can order your pizza up to 7 days in advance? I love the fact that they provide this service as it is especially useful when you are planning for a party or perhaps want to order in during the festive seasons.
One value-added feature which I like is that you can use the “GPS Tracker” (which stands for “Great Pizza Service Tracker”) to check the status of your order. Just access the iPhone app or go online (login required) and click on “GPS Tracker” to retrieve your order details – this will show you whether your pizza is being baked, packed or being delivered. Basically it tracks every stage that the pizza goes through before it arrives at your doorstep – it’s like you are “stalking” your pizza!
If the “DELIVERING” icon on the “GPS Tracker” is highlighted in red, you can standby at the door with your money as the pizza should be at your doorstep soon.
In the event that you are busy and a friend or family member wants to check on the order status (i.e. the person checking isn’t the person who placed the order), they can do so by using the “GPS tracker” and keying in the phone number of the person who had placed the order.
Basically their KPIs for the entire pizza delivery process are 12min in the kitchen and 15min for delivery.
All pizzas are freshly made from scratch once the orders are received. Skillful pizza makers in the kitchen can make pizzas in 1-2min, then the pizzas are baked in the oven for 6min so the total time taken is about 9min.
I went on a brief tour of the kitchen and found they have a humongous state-of-the-art oven which costs as much as a car! A grill with a conveyor belt type contraption will take the uncooked pizzas in at one end and output the cooked pizzas at the other end. Baking is a pre-programmed step which takes a fixed duration of 6min. The oven is set to bake at 470 degrees and takes 30-45min to warm up. Baking cannot commence until this temperature is met. They usually start pre-heating the oven at 9am so that the oven can reach the ideal temperature before it is opened for business at 10:30am. We weren’t allowed to take photos in the kitchen so I can’t show you any pictures of the oven.
For those who prefer to walk-in and do takeaway, there is a TV screen in the store for customers to track the status of their orders. There is a 15min takeout guarantee and if this is not met, you will be given a free Personal Pizza voucher which is redeemable on your next purchase.